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McDonaldization is a term often used as a synonym for globalization and it represents the spread of the policy practiced by the fast-food company McDonald’s in various parts of the world. Sociologist George Ritzer extensively analyses this concept in his book titled “The McDonaldization of Society”. The McDonaldization is considered part of a larger process that Ritzer calls Americanization, referring to the propagation of ideas, customs, social patterns, industry and American capital in the world.
Descărcaţi gratuit Identity threatening acts: McDonaldization and communism, autor Nicola Ioana Paula.
Lucrarea este protejată la copiere şi imprimare şi poate fi deschisă de 10 ori. ISBN 978-606-30-0053-9 |