Sala de Lectură

We have analyzed the actual structure of print advertisements and their design. It also focuses on the language used by advertisers in order to fulfil their goals. The emphasis is laid especially on those parts of speech and grammatical markers that carry significance. We also analysed the product names, as they constitute miniadvertisements in themselves, with a view on their structures and components.

the author

Descarcă ediţia online – gratuită – a lucrării “Structures of Advertisements in the English language”, autor Marius-Ionuţ Barbu

ISBN 978-606-8193-84-7

Since advertising appears to be homogenous and cross-cultural, speaking a kind of universal language, this paper is concerned with the way in which English is used in advertising. The language used is based on contemporary speech habits, although, in its turn, the advertising language influences this speech. We shall investigate the way advertisements achieve their purpose by using a wide range of linguistic and extra linguistic means, because under the guise of straightforward simplicity, advertising is usually subtle and carefully structured.

the author

Descarcă ediţia online – gratuită – a lucrării “Strategies of Address in English Ads”, autor Marius-Ionuţ Barbu

ISBN 978-606-8193-83-0

Advertising, the most visible service industry in the last one hundred years, is one of the most complex and challenging phenomena. Every time we open a newspaper, turn on the TV or walk down the street, we are confronted – some would say assaulted, and we shall see why-, by advertisements.

We have analysed advertising as a mode of communication from both linguistic and non-linguistic perspectives. The former aspect implies an investigation of the verbal message, while the latter involves an analysis of the other parts of the discourse of advertising, namely pictures and music. This chapter also contains a survey on language and paralanguage, as they have a great impact for the advertising message.

the author

Descarcă ediţia online – gratuită – a lucrării “Adverts and Communication in English”, autor Marius-Ionuţ Barbu

ISBN 978-606-8193-82-3

Since advertising appears to be homogenous and cross-cultural, speaking a kind of universal language, this paper is concerned with the way in which English is used in advertising. The language used is based on contemporary speech habits, although, in its turn, the advertising language influences this speech. We shall investigate the way advertisements achieve their purpose by using a wide range of linguistic and extra linguistic means, because under the guise of straightforward simplicity, advertising is usually subtle and carefully structured.

The main emphasis will be on the linguistic communication because this is displayed especially in press and television advertising, but its psychological and moral aspects will not be neglected, as they are important to the process of advertising. The examples and samples of advertisements in this paper are representative for the contemporary advertising in the United Kingdom, the United States of America, and not only.

the author

Descarcă ediţia online – gratuită – a lucrării “Advertising and Society in the English Language”, autor Marius-Ionuţ Barbu

ISBN 978-606-8193-81-6