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Advertising, the most visible service industry in the last one hundred years, is one of the most complex and challenging phenomena. Every time we open a newspaper, turn on the TV or walk down the street, we are confronted – some would say assaulted, and we shall see why-, by advertisements. We have analysed advertising as a mode of communication from both linguistic and non-linguistic perspectives. The former aspect implies an investigation of the verbal message, while the latter involves an analysis of the other parts of the discourse of advertising, namely pictures and music. This chapter also contains a survey on language and paralanguage, as they have a great impact for the advertising message.
the author Descarcă ediţia online – gratuită – a lucrării “Adverts and Communication in English”, autor Marius-Ionuţ Barbu ISBN 978-606-8193-82-3 |