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Strategies of Address in English Ads, autor Marius-Ionuţ Barbu

Since advertising appears to be homogenous and cross-cultural, speaking a kind of universal language, this paper is concerned with the way in which English is used in advertising. The language used is based on contemporary speech habits, although, in its turn, the advertising language influences this speech. We shall investigate the way advertisements achieve their purpose by using a wide range of linguistic and extra linguistic means, because under the guise of straightforward simplicity, advertising is usually subtle and carefully structured.

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ISBN 978-606-8193-83-0

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