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We have analyzed the actual structure of print advertisements and their design. It also focuses on the language used by advertisers in order to fulfil their goals. The emphasis is laid especially on those parts of speech and grammatical markers that carry significance. We also analysed the product names, as they constitute miniadvertisements in themselves, with a view on their structures and components.
the author Descarcă ediţia online – gratuită – a lucrării “Structures of Advertisements in the English language”, autor Marius-Ionuţ Barbu ISBN 978-606-8193-84-7 |