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Since advertising appears to be homogenous and cross-cultural, speaking a kind of universal language, this paper is concerned with the way in which English is used in advertising. The language used is based on contemporary speech habits, although, in its turn, the advertising language influences this speech. We shall investigate the way advertisements achieve their purpose by using a wide range of linguistic and extra linguistic means, because under the guise of straightforward simplicity, advertising is usually subtle and carefully structured. The main emphasis will be on the linguistic communication because this is displayed especially in press and television advertising, but its psychological and moral aspects will not be neglected, as they are important to the process of advertising. The examples and samples of advertisements in this paper are representative for the contemporary advertising in the United Kingdom, the United States of America, and not only.
the author Descarcă ediţia online – gratuită – a lucrării “Advertising and Society in the English Language”, autor Marius-Ionuţ Barbu ISBN 978-606-8193-81-6 |